Cohort-Based A/B Testing

Run game variants across player segments to optimize performance

Active Tests

Asian Theme RTP Optimization

Asian Players

active

Holiday Theme Volatility Test

Holiday Enthusiasts

active

Ocean Theme Bonus Feature Test

Casual Players

completed
Asian Theme RTP Optimization

Asian Dragon • Asian Players

Statistical Significance

94%

Statistically Significant

Total Players

2.5K

Across all variants

Duration

7d

Running

Variant Performance
Variant AVariant B020406080
  • Engagement %
  • Conversion %
Traffic Allocation
Variant A: 50%Variant B: 50%
Variant Details

Control (96% RTP)

RTP: 96%
Traffic: 50%
Engagement: 68.0%
Conversion: 42.0%

Variant (97% RTP)

RTP: 97%
Traffic: 50%
Engagement: 75.0%
Conversion: 48.0%
Recommendation

Variant B shows 10.3% higher engagement. Recommend deploying at 100% traffic.